Privacy policy

Last updated: September 18, 2026

1. Introduction

Secret Labs LLC ("Secret Labs", "we", "us" or "our") operates secretlabsusa.com (the "Site"). The Site is powered by Shopify, which hosts our online store and checkout. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase from the Site, or otherwise communicate with us about it. In this Privacy Policy, the Site, our online store and its checkout, and the related information, features, tools and customer support we provide are together called the "Services."

By using the Services, you acknowledge that you have read this Privacy Policy. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

The Services and our sales are intended for customers in the United States. We do not currently sell or ship outside the United States.

2. What "personal information" means

"Personal information" means information that identifies you, or that can reasonably be linked to you or to another person. It does not include information that is collected anonymously or that has been de-identified so that it cannot reasonably identify or be linked to you.

3. Personal information we collect or process

Depending on how you interact with the Services, we may collect or process the following categories of personal information:

  • Contact details: your name, shipping and billing address, email address and phone number. We ask for a phone number for delivery purposes.
  • Payment and transaction information: products purchased, prices, order totals, discounts, shipping method, order confirmations and payment confirmations. Payment-card details are entered into and processed by Shopify, Shopify Payments or the wallet or payment provider you choose. We receive transaction and payment-confirmation information; we do not store complete payment-card numbers.
  • Account information: if you create a customer account, your account details, order history and saved preferences.
  • Communications: information you include in messages to us, including emails and customer-support conversations, and any product reviews, photos or videos you choose to submit.
  • Marketing preferences: whether you have agreed to receive marketing emails or, if you separately enroll, text messages, and your later choices.
  • Device information: browser and device type, operating system, IP address, approximate location derived from your IP address, and other unique identifiers.
  • Usage information: how you use the Services, such as pages viewed, products viewed or added to cart, referring websites, and how you interact with our emails and ads.
  • Referral information: if you arrive through an affiliate or referral link, the referral details associated with your visit or order.
  • Inferences: where applicable, inferences drawn from the information above, such as likely product interests, used to measure and personalize advertising.

4. Sources of personal information

  • Directly from you: when you place an order, create an account, contact support, submit a review or sign up for marketing.
  • Automatically, when you use the Services: through cookies, pixels and similar technologies (see "Cookies and similar technologies" below).
  • From our service providers: when they collect or process information on our behalf, such as payment confirmations, shipping and delivery updates, and support records.
  • From partners and other third parties: for example, marketplaces where you buy from us (such as TikTok Shop and the Shop app) send us the order information needed to fulfill and support your order; advertising and analytics partners may provide information about how you interacted with our ads; and affiliates may provide referral information.

5. How we use personal information

  • To provide and fulfill the Services: process payments, fulfill and ship orders, provide order and shipping notifications, manage your account and subscriptions, handle returns, refunds and exchanges where applicable, and remember items in your cart.
  • Marketing and advertising: send marketing emails if you have agreed to receive them; if we offer marketing text messages, send them only to people who have separately and expressly enrolled in SMS; and show, measure and personalize advertising for our products on other websites and platforms.
  • Customer support: respond to your questions and requests, route and manage support inquiries, and improve our support.
  • Security and fraud prevention: detect, investigate and prevent fraudulent, unauthorized or illegal activity, and protect the Services, our customers and our business.
  • Improving the Services: understand how the Services are used, display reviews, operate our affiliate program, and develop and improve our products and Site.
  • Legal and business obligations: comply with law, tax and accounting requirements; respond to lawful requests; enforce our Terms of Service and other policies; and protect our rights.

6. How we disclose personal information

We disclose personal information for the purposes described above to the categories of recipients below. Each provider and partner handles information under its own agreements, terms and privacy policies, and those vary by provider.

  • Store platform and payments: Shopify, which hosts our store and checkout; Shopify Payments; and wallet and payment providers such as Shop Pay, Apple Pay and Google Pay.
  • Shipping and fulfillment: shipping and fulfillment tools and carriers, including ShipStation, USPS and UPS.
  • Customer support: Zendesk, which provides our customer-support tools (see "AI-assisted customer support" below).
  • Operational service providers: providers of product reviews, subscriptions, affiliate and referral administration, post-purchase offers and product bundles, and reporting and analytics.
  • Email and messaging: Shopify's native email and messaging tools and other marketing service providers, to send messages you have agreed to receive.
  • Advertising and analytics partners: including Meta (Facebook and Instagram), Google (including YouTube), TikTok and TripleWhale. These partners receive information through pixels, tags and server connections to measure and personalize advertising.
  • Marketplaces and sales channels: such as TikTok Shop and the Shop app. If you buy through a marketplace, that marketplace's own terms and privacy policy also apply to your purchase.
  • Legal, safety and business transfers: where required by law or legal process, to protect the rights, property or safety of Secret Labs, our customers or others, or in connection with a merger, sale, financing or other transfer of all or part of our business.
  • At your direction or with your consent: for example, when you ask us to share information with a third party.

No sale for money. We do not sell personal information for money. Disclosing information to advertising partners so they can show or measure targeted advertising may be considered a "sale" or "sharing" of personal information, or "targeted advertising," under some state laws. You can opt out as described in "Targeted advertising, sale and sharing opt-outs" below.

7. Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. Information you submit through the Services is transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than where you live, as described in "Processing by providers in other countries" below.

To help protect, grow and improve our business, we use certain Shopify-enhanced features that combine information from your interactions with our store with information from your interactions with other merchants and with Shopify. To provide these features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify. In those circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights over that use. To learn more, see the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to that personal information at https://privacy.shopify.com/en.

8. AI-assisted customer support

We use Zendesk for customer support and may use AI-powered features, including a chatbot, to help answer, route and manage customer-support inquiries. Information submitted through these support tools may be processed by Zendesk and its service providers to provide and support these customer-service functions. Please do not submit payment-card numbers or other highly sensitive information through the chatbot or other support tools.

9. Cookies and similar technologies

We and our service providers use cookies, pixels and similar technologies to power the Services and checkout, remember your cart and preferences, understand how the Services are used, prevent fraud, and measure and personalize advertising. Shopify's use of cookies is described at https://www.shopify.com/legal/cookies. You can block or delete cookies through your browser settings. If you do, some features of the Services, including checkout, may not work properly.

10. Third-party websites and links

The Services may link to websites or platforms operated by others, such as social-media platforms and marketplaces. We are not responsible for their content or privacy and security practices. Please review their privacy policies before sharing information with them.

11. Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority where they live. If you are a parent or guardian and believe your child has provided personal information to us, contact us at support@secretlabsusa.com to request its deletion. As of the "Last updated" date of this Privacy Policy, we have no actual knowledge of "selling" or "sharing" (as those terms are defined by applicable law) the personal information of individuals under 16 years of age.

12. Security and retention

No security measures are perfect, and we cannot guarantee that information transmitted or stored through the Services is completely secure. We use reasonable safeguards appropriate to the nature of the information. Please do not send sensitive or confidential information to us through unsecured channels.

How long we keep personal information depends on why we collected it: for example, to maintain your account, provide the Services, comply with legal, tax and accounting obligations, resolve disputes, or enforce our contracts and policies. When it is no longer needed, we delete or de-identify it.

13. Your privacy rights and choices

Depending on the state where you live, you may have some or all of the rights below under applicable privacy law. These rights are not absolute; they apply only in the circumstances the law specifies, and we may decline a request where the law allows.

  • Access / right to know: request access to the personal information we hold about you, including details about how we use and disclose it.
  • Correction: request correction of inaccurate personal information.
  • Deletion: request deletion of personal information we hold about you.
  • Portability: receive a copy of personal information you provided to us, in a portable format, or ask us to transfer it to a third party.
  • Opt out of targeted advertising, sale or sharing: see the next section.
  • Nondiscrimination: we will not discriminate against you for exercising these rights.

How to make a request: email support@secretlabsusa.com with the subject "Privacy request". Opt-out requests can also be made through the "Your Privacy Choices" link described below.

Verification: we may need to verify your identity before we process a request, using information associated with your orders or account, as permitted or required by applicable law.

Authorized agents: where permitted by law, you may use an authorized agent to make a request on your behalf. We may require proof that the agent is authorized and may ask you to verify your identity directly with us.

We will respond to requests within the time required by applicable law.

14. Targeted advertising, sale and sharing opt-outs; Global Privacy Control

  • "Your Privacy Choices": use the "Your Privacy Choices" link in the footer of the Site, or email support@secretlabsusa.com with the subject "Privacy request", to opt out of targeted advertising and of the "sale" or "sharing" of your personal information.
  • Global Privacy Control (GPC): if you visit the Site with the Global Privacy Control signal enabled, we will treat it as a request to opt out for the browser and device you use, where required by applicable law. GPC is a specific, legally recognized opt-out signal.
  • "Do Not Track": we do not respond to general "Do Not Track" browser signals, which are different from GPC.
  • What an opt-out does: an opt-out limits the use and disclosure of your information for targeted advertising, sale and sharing through advertising and analytics tools that follow Shopify's privacy controls. It does not prevent processing that is necessary to operate the Site and checkout, complete transactions, provide requested services, prevent fraud, maintain security or comply with law. You may still see advertisements that are not personalized.

15. Communication preferences

  • Marketing email: use the unsubscribe link in any marketing email, or email us. You will still receive transactional messages about your orders and account.
  • Text messages: see "Text messages (SMS)" below.

16. Complaints and appeals

If you have concerns about how we handle your personal information, please contact us at support@secretlabsusa.com. If we decline a privacy request, you may appeal by replying to our decision with the subject "Privacy appeal". Depending on the state where you live, if you disagree with the outcome of your appeal you may also contact your state attorney general or other applicable regulator.

17. Processing by providers in other countries

Our sales are limited to the United States. However, Shopify and our other service providers and partners may process and store personal information in the United States and in other countries where they or their subcontractors operate. Those countries may have data protection laws that differ from those where you live.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last updated" date.

19. Text messages (SMS)

If we offer marketing text messages, we will send them only to people who have expressly enrolled in our SMS program. Providing a phone number for delivery, or at checkout, is not consent to receive marketing texts. If you enroll:

  • consent is not a condition of any purchase;
  • message frequency varies;
  • message and data rates may apply;
  • reply STOP to opt out at any time, or HELP for help, or contact support@secretlabsusa.com;
  • the program is available to U.S. mobile numbers only.

We do not share your mobile number or SMS consent with third parties for their own marketing purposes. Our SMS Program Terms are in section 21 of our Terms of Service.

20. Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us:

Secret Labs LLC
2424 E New York Ave, DeLand, FL 32724, United States
Email: support@secretlabsusa.com

We provide customer support by email.